Geoff McFetridge x Warby Parker

Warby Parker collaborated with longtime partner and artist, Geoff McFetridge, for a limited-time sunglasses collection. Geoff designed two custom frames for the collection, Edgemont and Atwater. I concepted ways for his custom artwork to appear throughout the launch—on the website, packaging and social content. We also had the privilege of visiting Geoff and capturing him at his studio in L.A. for an interview and editorial content. (Role: Art Director & Designer)

Video Director: Carlo Ang
Still Life Photography: Hannah Whitaker & Greg Broom
Creative Director: Suzi Jones
Producer: Little Giant
Designer: Bolt Brown
Copywriter: Benjamin Gable